The story of business communication is of course closely linked to the history of communication and business operations. When the two merge, it becomes a vital part of successful trade.
Communication is the process in which a concept is divided between two living entities. It can appear as a gesture, voice or visually in the form of pictures or prints. One of the first forms of visual communication was created in the form of pictograms. People convey stories, stories or instructions through a series of illustrations on the cave wall. The second stage of written communication appeared as raw alphabets used to create a written language. Mobility of communication was also done at this time, writing was clay, wax and bark. The next jump was in the 15th century. Then came the tremendous technological progress through the use of airwaves and electronic signals: radio and telephone.
Business practices also worked in every stage of communication development. The appearance of common alphabets and written language meant that craftsmen could order raw materials from previously unavailable resources. Consumers outside the city can order dealers' products in the city without the need to travel. Accounts could be written and paid and sent orders. It could be assumed that international business practices started at this time. Since exploration has taken place, and wonderful new things like spices and textiles have returned home, business communication so far has allowed the vendor to present the latest discoveries to top quality customers.
books, newspapers and catalogs that contain ads for local businesses. Businesses now have a whole new way of involving potential new customers. The latest developments in the products, as well as sales and new services offered, can be promoted. The catalogs were usually printed only by companies who could provide such a large expense, but for families living in rural areas this was the only shopping tool.
Print communication served consumers and entrepreneurs well, but when the radio revolutionized business communication at the end of the 19th century. Now, every company's products and services can be sold on mass media. As a household had radio, programs could be far more far than any newspaper or catalog. And it was instant. As the message was in the air, the word was out. When printed ads appear, sometimes they can respond to weeks or months. Many entrepreneurs who saw the potential of the radio became extremely successful. Their market share grew and, together, their profits.
When the radio started, the phone and television were far from behind. Of course, for the first time, the phone was not used for advertising in business, but rather a practical tool. Manufacturers have contacted raw material representatives, business owners can communicate with consumers, and investors can communicate with their beneficiaries. From the second half of the 20th century, the phone was only advertised through telemarketing and telefax. Television has been used for marketing purposes since its release. Media providers hire local business owners to sponsor the show for a few minutes to chat to promote their products. Replacement worked well
When technology brought the computer and the Internet, business communication was radically changed. In fact, the change was probably as important as when the printer was invented. Marketing not only could have been more than ever before, but the speed at which it may have happened was revolutionary. Business can become more effective today, further increasing profits. Consumers said more about what they wanted and how they wanted to. In many respects, the intermediary was removed from the equation. There was no need for travel agents anymore. Customers can be more cost-effective using computers and the Internet.
Our business practices are so dependent on such forms of media that it's difficult to imagine life for them. But now that technology has evolved so far, customers are looking for businesses that communicate more in person with their customers. Consumers want to provide a personalized service in a convenient way, so business communication now needs to be re-developed.