Corporate identity is a "person" of an organization designed to meet its business goals to facilitate the achievement of actual goals. Usually it includes a logo and support elements that are usually assembled. These rules demonstrate the functionality of identity and confirm approved color palettes, fonts, page layouts, and other methods that ensure visual stability and brand recognition through the brand's physical, web and electronic appearance.

consists of three parts:

  • Corporate Behavior (Internal Values, Ethics and Standards)
  • Corporate Design (Logos, Flyers, Brochures, Business Cards and Stationary)
  • has become a worldwide method for enterprise support and enterprise culture development. Logo, flyers, letterheads, company brochures, business card and other standing, similar envelopes and things determine your corporate identity.

    Your logo illustrates your business. This is the first impression of the business. Before starting a business, the emphasis is on creating a perfect logo. Our logo design experts understand the importance of the logo for your business identity and business impact. The logo is tailored to the name of the company and the business product or service you offer

    The Perfect Logo Provides Unique Business Identification and is As Important to Business as Business Name

    Brochures Design – Brochures Generally so they can make an intelligent shopping decision. Someone who sells products or services knowing what type of brochure to promote your products and services, which is key to converting your prospective clients to paying customers.

    The organization should focus on small, yet important aspects of identity. This is very important in the market outlook because it is at that time related to people who only use stationary. The most important thing the marketing person wears is your name and contact, so these things are important and need to be taken care of.

    Source by Sofi Smith

After any meeting, success, or comment, it will never hurt to follow the thank you note. It shows that it respects customers' time and even if the product is not good at this time, your client knows he is a polite, professional associate with whom he wants business.

Email or snail message? You know best; Think of the client's corporate culture. In general, emails are ok, especially if they are thankful for something informal like time.

Your voice is just something you can measure. If you have any doubts, the more formal is the better. Do not need to be cold or fussy, but respectful

Here are some examples of customizing your own situation.

first Example:

Dear Todd,

I was pleased to meet you yesterday. Your ideas about new approaches to sales within your region have gained insight and have helped me a lot. Thank you for saving me time and sharing your thoughts.


————————— ————– [19659002] Dear Dr. Price,

Thank you for seeing me yesterday. I appreciated the chance to discuss our new products with you. Your opinions are always useful and interesting. I hope the latest product meets your needs.

I'm always happy to see you.


——————– ——————— [19659002] Josh,

It was a pleasure to finally meet you today. The research project seems to be very interesting and offers stunning value for mobile phone service providers. As I have already discussed, my team has carried out extensive work on the type of data collection required for research.

Please let me know if I can provide more details on how we will work on the project.

will talk to you soon.

—————————————– [19659002] Dear Paul,

Thank you for your time. Jack and I appreciated your views on your new business development strategy. I know that you now have many demands on the timetable, so you can have more greetings than you did to us.

We are confident that we will return with you when the plan is finalized in order to provide your approval stamp and final comments.

Source by Kathy Milano

We live in a computer era and modern businesses have access to more communication tools than businesses 20 years ago.

Initially, people thought computers would stop (or at least eliminate) paper … Now we use more paper than before computers. Paradoxes of everyday life …

Types of business correspondence used today:

  • business letters
  • records
  • faxes and
  • emails

When someone mentions "business correspondence" around you, what's the first thing that comes to your mind? If we are like most people, they would probably be able to write a message immediately. Even though today's business e-mail is much more used than fonts. But business letters were the only type of business correspondence far longer than any of us remember, so "business correspondence" is still related to them as any other type. And like anything that "is already there" for a long time business letters just need to have very well defined rules and rules. So none of us are surprised when students are taught today that communication classes use words such as "this reminds me," "for the above," "I write for counseling."

to employees who have to write business letters and, of course, write them as they have been taught without question. "If everyone does, if their teachers do this, then that's the only way." "Creativity is not about writing business letters!" And business letters, in the worst sense, become "artwork," as people seem to compete to fill in as many glorious, unmistakable sentences as possible.

However, this is gradually changing. We are pushing for more and more business letters to write with clear and concise language, natural style and conversational sound. People even use "I" instead of "we" write business letters recently, which makes the leaves less flourishing and allows the visitor to see the post. deeply as business letters. They are probably considered to be by-products of business letters and are considered secondary ones. They also appeared in the 1920s and are much "younger" than business letters. This is probably the reason why they are generally less formal and generally more human. Each business uses a lot of business reminders and sends a lot of emails today, which is still ubiquitous.

Business Faxes became known in the 1980s. In fact, these entries were longer, but very few people had access to fax machines. So most of them say that faxes are part of the business environment for about 30 years, which can not be compared to the business life of the business. As a result, there are not too many rules for writing faxes. Everyone wrote them as they thought it was appropriate. And now the faxes are slow deaths. Of course there is something about faxing through the computer, but it is so close to the email that it is likely to be handled. But do not rush to drop the fax machine. Faxes are still very widely used, in some countries more than others and will last for at least a few years.

Business Email … the latest and most common type of business correspondence in today's office. How did we live without and without it? How are people who do not use email? … there are still such eccentrics, do you know? E-mail is a blessing and curse of modern life, a modern business. It is very useful as a means of instant communication, but it is a burden for those who have thousands of opened messages in their inbox. Spam is a very big problem, though a bit less recently, when there are ways to take advantage of it (more or less). Email is still in its infancy, though we all know it's here to stay longer and use more and more … if nothing improves, of course. The good thing is to get used to managing emails gradually and we realize that although it's very close to phone conversation, it's still a type of business correspondence, "business" is the word of business.

Business letters, emails, and reminders will mean a fairly widely used business correspondence. Faxes are still there, and in the next 10 years they will show that they will be completely e-mailed. Who knows that in a few years, there may be a new type of business correspondence.

Source by Alya Leuca


In today's business environment, with your business, it's important to understand people and culture about your business intentions.

The better you are prepared, the more successful your business is, the negotiations are likely to occur, "we must be careful, we must be careful", this is your choice.

I've included some of the basic strategies and opportunities that increase and improve the level of success when used appropriately. These suggestions are based on years of personal business experience, with real people in the real world. Using this approach and assuring you, it works well.


1. Family culture

2. Reputation – "Savings Face"

3. Name structure

4. Greetings

5. Bribery and corruption

6. Gift giving

7. Standard Work Practices

8. Business meetings – preparation

9. Business Meetings – What to Expect

10. Business culture – communication

11. Ask questions

12. Festivals / Holidays

13th greetings

14. Social gatherings

15. superstitions

16. Other – Traditional Vietnamese Habits

17. Summary

Although with today's technology we can go about online business, we can only take advantage of these types of scenarios. It does not replace real presence, personally, and falls into the local environment.

I think we often forget the fact that technology is just a tool that can help us do our job, it's about business, about people.

first Family Culture

The first step is to take a business in Vietnam to understand what is the dominant dynamics that determines the parameters of their social structure. By learning about these basic cultural aspects of the Vietnamese society and with a small amount of empathy, we can begin to understand the key elements that form the basis of their society and how to define and influence their business culture.

Chinese Confucianism plays a very important role in their philosophical beliefs and everyday life

– Older people are generally respected and their lifestyle is highly appreciated within the family

– It's apparent why you see several generations of families under one roof

– Man makes the final decision most, if not all matters, the traditional ideal of male supremacy is still working today

– The eldest son of the family is the head of the household, and in this case the elderly person is usually considered an exemplary

– Respect for the ancestors is a common place, as it is the source of life, luck and the most important tenant that preserves its family culture

– They honor their ancestors and often do special ceremonies and rituals on their day of death, for the Vietnamese their deceased elders are the source of their existence

– Birthdays are usually not celebrated by traditional Vietnamese families

– Vietnam is basically a collectivist society where the needs of the group are often placed within the individual, especially in the context of family values

– Family and community concerns are almost always facing business or individual needs

– Family ethos is very important, plays a central role in Vietnamese society

– Families, Expanded Families and Communities Can Affect The Behavior of Individual Family Members, whether Children or Adults

The essence of the "family" is one of the most important features of Vietnamese culture, the "family" of all. And it is worth bearing in mind that Vietnam is also a patriarchal society for family ethos. Most Vietnamese companies have similar degrees of hierarchy.

Vietnamese society is changing rapidly as the country opens, as society becomes more and more rich, with Vietnamese time becoming increasingly "Western" in nature. Part of the long traditions begin to slide.

As younger generations are increasingly exposed to Western culture, some traditional family values ​​of long tradition are destroyed and Western thinking and culture are rapidly becoming more common.

2nd Reputation – "Saving Face"

The concept of saving the "face" occurs throughout Asia, in some cases it does everything that will do its best. In today's more developed Asian countries, this way of thinking is not as strict as it used to be.

– The concept of saving face is still very important

– Fame secures the dignity and prestige of a person, and through families

– In particular, embedded in Vietnamese psychology, "good reputation" is the only thing a family can die after death

As younger, more educated generations begin to build their presence in their own culture, these changes become more pronounced. Some of the traditional beliefs are beginning to take a little step, but do not underestimate the impact; "Good reputation" will be in Vietnam's business negotiations.

3rd Name structure

– Names are written in the following order: 1. Family name. 2. Middle name and 3. First name (Christian name)

– The name of the family was first placed because it emphasizes the inheritance of the person, the family, as mentioned above, the "family" of all

– The middle name "Thi" indicates that the woman, "Van" indicates that the male man

4. Greeting

– In more important cases, use the family name, the middle name, and finally the given name

– Using the word "Thua", which means "please"

– A person who is older or higher than yours by name is disrespectful; whether within the family or in relative relationships, always include their name with the first name

– Generally, women do not shake hands with each other or with men; they are slightly curled to each other

– If it is between age and rank, people of higher rank are usually welcomed

5. Bribery and Corruption

Be aware that all forms of Vietnamese society exist at all levels; this is an integral part of culture and has long been. One of the main reasons for this is that the "normal" wages in the Vietnamese business sector are very low, which includes government departments. At the lower end of the scale monthly payments are as low as $ 100 (US) per month.

– Recommended resource: Transparency International

The 2012 Corruption Correction Index, which includes 174 countries, the higher the number, the more corrupt a country:

o Vietnam – 123

o Cambodia – 157

o Laos – 160

o Myanmar – 172

– Recommended resource: Tuoitre News

Generally recognized, sensitive area, from an ethical point of view, must make its own choices. Some business lines are different from others so you have to pay. All I can suggest is to do a decent research, from which you can deduct your own conclusions and make informed choices.

I suggest research to focus on "how" and "where" understanding of commissions. Somewhere along the line you pay commissions, whether you know it or not. You need to know where it will happen, how it will happen, and most important what it will cost, get ready.

Make sure that when you are in business in Vietnam, you are as close to the source as you buy products, you can only deal with manufacturers.

The farther you are the people who can actually do the job, the more you will be, because everyone has to get the commission you pay.

6th Gifting

Gifting in Vietnam is a common practice and can not be considered as any bribery; these thanks gifts do not have to be costly and should be considered a small sign of small recognition.

It may be surprising how grateful the Vietnamese are when they give them small presents, good Some options are available instead of further negotiations

– Flowers

– Chocolate / Candy

– Fruit

One of the most effective gifts you can give, small souvenirs that represent your own country. For example, if you are from Australia or a dozen, a small keychain, kangaroo, koalas, boomerang, etc., then they will cost you a few dollars.

Let's go for the length of their packaging, glossy wrapping paper. This kind of approach will look for lots of "brownie points", far more than what this gift is for you to buy, this is a fantastic investment for the future

7. Standard Work Practices

Standard Business Hours are available from 8am to 5pm Monday to Friday in major cities. Some corporate offices and government agencies are half-day on Saturdays. Hours may be different in regional areas, and shops may be closed for one hour or more during the lunchtime.

– In Vietnam's business, the English language is widely spoken by Vietnamese businessmen. Do not assume the assumption that English is enough to give you all the information you need.

– The longer you go to the regional areas and provinces, the harder it is to find these small family houses for businesses and the less English they speak. So plan your trip well enough to cover every case

If you have any doubts, take a translator and save yourself for a bunch of headaches. Finding the right translator is very important and is not an easy process. Here I would suggest that your translator signs a confidentiality agreement with one company.

One of the English and one Vietnamese instances that both copies are signed and are certainly original to your records. You must be assured that your hired translator is on your side, not theirs (commission).

8th Business Meetings (Preparation)

Vietnamese businessmen plan ahead of business ahead of time, a few weeks ahead is unpredictable, especially if they know they come from another country. There are a lot of preparations for this type of meeting; you have to do the same.

– The first meeting is, in many ways, the most important one, the agenda can be used as the starting point for the most important debates. Minutes, notes, decisions, actions, deadlines, etc

– Before the meeting, I would suggest sending a written agenda item (a list) that specifically describes the objectives of how, where, when, when, who, etc.

– Send an official business report to everyone who attended the meeting within 24 hours of the meeting

– Remember that you have the opportunity to arrange the first meeting (s) at the hotel where you are staying. This saves a lot of spate if you do not know the way. You also have the advantage of being in "neutral" areas and you may not have to deal with many people in the first round

– Later, when you narrow your choices, you can organize appointments at your premises. This is definitely mandatory before deciding who to do business (How do you know that their business activity is actually what he is doing?)

– First you will know who will be in the meeting, know your name and address, and try to send your agenda directly to you. Rather than relying on a single organization to distribute its agenda to the right people internally

– If you really want to push them, then you can; a) accept the agenda for Vietnam, and / or b) hire a translator at the meeting. If you do this, do not tell them to bring you

– We always assume that the commands of other parties in English (conversation) will not be as good as their English reading ability

As they say, "the-devil-in-detail" by taking the time and makes an effort to move this level of detail to a much shorter time

1. This gives you some control over the events

2. You will be impressed with them, and as a result you will receive great respect ("face")

3. You can move your negotiations much faster

4. You have created a framework that both parties understand and are able to work within.

Most importantly, you have given "unpalatable" a way to handle any problems or delicate issues, now about the issue, not about the person. ] 9. Business Meetings (What To Expect)

Accuracy Is Extremely Important; it is worth discussing in time, do not risk it. Some places are very difficult to find, to plan to seat the seat 15-20 minutes in advance. It takes time to focus and allows the surrounding environment.

– When you first look carefully at the seat layout at the seat, this gives you some indication of inner retention

– Do not be surprised if the highest seat of the seat does not sit in the seat. If you propose the proposed approach, you can at this point get a fine check, take the most out of it and handle it very gently.

– Most likely representative of the meeting is the person who speaks best in English, but it is not very likely that this person will be the actual decision-maker

– When we never say anything at the meeting, the best answer is something similar; "yes, you have to go and have to think" or "yes, but I have to go home with my colleagues" or "I do not have the authority to make that decision"

– When asked "How long is it", do not give out this information. Answer something like this: "When I finish all my business, I'll be home" or "When I'm done, I'll be home."

Always smile, even if you do not say, or are confused or unsure. If something "blue" suddenly appears, something totally disrespectful, carefully consider what it is. Be sure to check for the consequences of this new information before moving on to the rest of the agenda

. Business Culture (Communication)

Vietnamese companies are generally very hierarchical; the highest-ranking business person usually exercises the greatest influence in the decision-making process. Titles are very important in Vietnam's business culture as status is due to education and age.

We get great respect and respect for the work of our staff, supervisors and executives, with a few key points in mind. Vietnamese relations are relatively formal and tending to take the time for the Vietnamese to get acquainted with their foreign counterparts before doing business

– Vietnam may be suspicious of those who are not first well aware of, so be sure to spend time in the first encounters to get to know each other better

– It is important to use titles whenever possible, respect, while "face"

– When referring to each other, Vietnamese people use a person's address, followed by their first name and not the surname (eg, John)

– It is recommended that all written documents be translated to Vietnam as their business partners in Vietnam do not necessarily indicate they do not fully understand. If you're not sure they are really in English, a rental engine can be very valuable

– As in most Asian countries, business cards are usually used in Vietnam; it is a good business etiquette to print your business contacts in English and Vietnamese

– If you offer your business card for the first time, with both hands, introduce the Vietnamese language up and toward the recommended person

– Negotiations can be quite lengthy and time-consuming, as the Vietnamese want to look at everything and consult with their own groups before they reach an agreement

Business in Vietnam is also quite slow, as many bureaucracies need to be conducted before the transaction can be finalized. Make sure that all official (government) documentation is correctly filled out, stamped, and verified by all relevant government bodies

– Most Vietnamese have a tendency to hide their feelings, avoid conflicts and confrontation, in order to avoid insult or embarrassing anyone. For example, "Yes" may not be a positive answer, but it can be a polite answer to avoid hurting the feelings of the person in question (you really need to tell the difference)

– Vietnos usually smile when they do not want to respond to an embarrassing question or if they do not want to harm the person concerned

– A Vietnamese will smile when a person of age or status is grieving to show them that they still respect the scolding people and do not hold any strife. (This behavior may be interpreted as a challenge or offensive to the West, but reality is a part of their nature and a cultural norm.)

A word about nonverbal communication should be cautious about language, gestures, tone and facial expressions in the Vietnamese body. The assumptions and deductions that we can make as a Western from our previous experiences are likely to be slightly further.

You can use the same gestures, but part of these gestures you know, can make something

Finally, when an appointment is closed, it always ends with a positive note, a well-placed flattery is long and always remembers a smile, smile … ï��

11. Questioning a Question

When a Vietnamese person poses questions to you, they do not consider them as offensive or harsh in their culture to ask personal questions about age, marital status, pay, religion, etc. With respect.

You know anything about the people you are dealing with, some informal, casual conversations, and ask the following types of questions.

– Are you single or married, have a child, age, gender, etc?

– What are your qualifications, grades, where did you go to Unira, etc.?

– Have you been overseas, where did you do it?

– How long do you work for this company?

To keep the conversation light and gentleness, this kind of study serves a number of useful purposes; create a certain relationship and comfort with the others, give you some idea of ​​the skills and easily find out who speaks the best in English.

12th Festivals / Holidays

Tet, this year, the country is virtually "stalled", and although officially a four-day holiday, these holidays can start earlier and take longer. I would suggest that a week before "Tet" and a week later, there is little sense in scheduling appointments and doing business.

For many Vietnamese, this freedom is extremely important; they all try to fit together under one roof as a family unit to celebrate the "New Year" of China.

– Lunar New Year, the most important annual festival

– This is the first day of the calendar day

Tet Trung Thu

– Tet Trung Thu is located on the fifteenth day of the 8th month, at the Autumn Festival

13. Greeting

Vietnamese often do not say "thank you" because it matters to you. When they do, they really mean, and their form of gratitude can last for a lifetime. They will not be happy until somehow find a way to repay the kindness they have shown to them.

14th Social Conventions

In the social context, when referring to each other, they often use the term "sister" or "nurse".

This term is a sign of respect; the younger members of the group who recognize the older people by referring to them as their "sister" or "sister".

If a Vietnamese person wants to "sister" or "sister" to the west, in occasional conversations of social gatherings, you have been honored by your actions. This alone is a huge victory; congratulations to yourself because you are doing extremely well.

It is the oldest gift in social situations and informal gatherings that is automatically considered to be the leader. Superstitions

The Vietnamese are very superstitious; A good example of this is the "owl", in Western society it is usually a symbol of wisdom or a wise one. The Vietnamese are the bad reason for the owl, the bell of death.

Whatever happens, it does not become a "bad" sign for them; if Vietnamese businessmen who look in their hands are "lucky" they will go far enough to ensure not only your businesses, but your friendship

16. Other Traditional Vietnamese Customs (useful to know)

Friendships are highly appreciated, especially among close friends, often with blood relatives; most Vietnamese are warm, friendly and hospitable.

– If a child is born, he is one year old

– When women are married they do not change their name

– His eldest son is to keep the ancient worship at home

– If a parent dies, children usually expect marriage for three years

– If a spouse dies, you will have to wait a year before your remarriage

– If a brother dies, other brothers must wait one year before marriage

17. Summary

If you have a serious business intent in Vietnam, there is no substitute actual presence "in-situ" viscerally associated with your local environment. Spend some time to get acclimatization, get the space, the sights, the sounds and the smells "feeling".

Discovering and walking on foot, they stop here and there and watch the Vietnamese people their daily lives. It's not just what they are doing, they are more in the real way they do it.

Finally, do not forget networking, get out on the streets, and look for Westerners who live or work in Vietnam. Meet them with a conversation, you will be surprised by the richness and experience of knowledge that people have accumulated. In the right circumstances, you may be able to touch your network now that time and effort have spent a good amount of beer.

I love you, dear reader, is the best luck with business negotiations and I hope this article has provided you with some useful insights that can make business negotiations easier and more effective in Vietnam.

Thank you for reading this article.

Source by Mark Vernall

With the advancement of science and technology, technological innovations have also increased, leading to the appearance of new equipment and tools. No matter how big or small your business is, technology has immaterial and tangible benefits to make it more cost-effective and meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationships between employees, customers, suppliers, and customers. The type and quality of the technology used affects the security of confidential business information.

Because of administrative burdens, such as inventory, accounting, and inventory management charges, both large companies and small businesses rely on computers to perform their administrative work. The birth of internet and online social networking sites greatly reduced the cost of business. It also makes it easier for companies to use Six Sigma management methods. Some companies redesign outsourcing instead of recruiting their own staff because of low costs.

  • Computer
  • Copier
  • Copier
  • Copier
  • Copier
  • Copier
  • Copier
  • Computer
  • Touchscreens
  • Computer Mouse
  • Laptop Computers
  • ]

    • Customer Relationships. Technology has an impact on corporate communications and customer relationships. In fast moving and business environments, it is vital to have regular and fast contact with customers to gain trust and gain customer loyalty. By using online and online social networks, companies interact with consumers and answer all questions about the product. Creating effective communication with customers creates not only rapport with them but also creates a strong public image. Allows Businesses to Reduce and Reduce CO 2 Reduction
    • Business Operations. Technological innovations help entrepreneurs and entrepreneurs better understand their cash flow, how to properly manage their storage costs and save time and money
    • Corporate Culture. Technology allows employees to communicate and cooperate with employees from other countries. It creates a strip and prevents social tensions.
    • Safety. Modern security equipment enables companies to protect their financial information, confidential business information and decisions
    • Research Opportunities. Provides a venue for studies in front of competitors. Allows companies to travel to virtually unknown markets
    • Corporate Reports. Technology enables businesses to communicate effectively with a branch to deliver quality financial and operational reports
    • Industrial Productivity. Business software programs or software packages automate traditional manufacturing processes, reduce labor costs, and increase production efficiency. Allows Companies to Increase Efficiency and Production
    • Business Mobility. Technological innovations have improved the sales, services and short delivery times of companies for the receipt and delivery of goods and services. Allows them to access more than one market at least costs
    • Research Capacity. It enables them to conduct studies on different companies to get to know new trends in the market and to avoid them.

    Source by Matthew Hohn

    Marketing in digital space has evolved considerably over time. New processes, new communication technologies, and new marketing channels blow up and promote your business. This is a big change now! Everyone uses digital marketing tactics to reach customers, then reinvent the strategy to succeed in the ultimate battlefield of the digital war. Well-designed digital marketing goals help you measure the performance of your marketing activities and deliver real results. Take the 5Cs strategy into the digital marketing mix to get you closer to your business marketing goals:

    C-Connect: Bringing your brand and target audience is the first step to success in marketing. The client is the CEO of the company. You can create a brand that customers will love with them. So how do you connect with customers? This is done through social networks, e-mails, websites, blogs, and search engines. Building meaningful, emotional relationships is essential for creating a successful customer relationship.

    C – Converse: Just because they are well aware of the features and benefits of offering products and services, customers are also aware of them. Direct communication with snooping societies is necessary for branding awareness. Customers have an emotional impact on the entire business trip. Do not forget about the right ways for customer communication – send personalized emails, create content to meet your customers' needs, and chat with community channels.

    C – Describe: the brand is what they like. Too many competitors have the same services as you. How are they different from them? What's so unique about your products? You need to create a brand that customers like to recommend. You have to convince your customers of the benefits of using the services. People choose a product based on the value they receive. So be unique, be discriminating with multiple recommendations and repeat your customers.

    C – Captivate: If you do not understand the value of your customer commitment and focus on the sales level, you will surely be unsuccessful in the Long Term. Keeping in touch with the target audience is necessary to keep existing customers and attract new ones. To capture customers, you need to provide useful information through every digital marketing channel, make every conversation bidirectional, take care of your clients' needs whenever you want and become a sincere, empathetic and definite communicator.

    C – Convert: The ultimate goal of the digital marketing campaign is to convert potential customers into buyers. Customers' conversion strategy requires a complex combination of values, customer experience and client feedback. Reach customers at the right time and the right content to move them through the conversion funnel.

    If your business uses the "5Cs" Digital Marketing strategy, you can better connect, connect, communicate and transform your potential customers. With multiple repeating customers and more conversions, your business becomes more sustainable. 5Cs is the biggest prize for growth and growth in your business!

    Source by Alok Dharayan

    We often wondered whether writing business letters is as important as it was made. Communication, written or oral, has always been significant for civilization. The communication method is often defined by a variety of factors, for example, who is dealing with whom, when and when.

    Corporate letters are usually used to formally communicate with various clients in business matters. Unlike informal letters, they have to comply with certain rules to quickly read and process them, while at the same time providing relief. Fortunately, the basics of writing business letters can easily be mastered

    1. The beginning begins with the name, name and address of the person you want to name. In case you do not know the name, marking is often enough, though personalization always brings better results. The theme – we must not forget that the person reading the letters has a limited time, so you should know that the letter is at a glance. The subject line serves this purpose.

    3rd Reference – The following is the link. This is the source that affected you to write this letter. For example, an ad in the newspaper if you're looking for a job; an earlier letter, a new development, your own earlier letters, and so on.

    4th The opening address – begins with a letter "Dear Sir / Madam" depending on the person's sex. It is important that you pick up a woman like Ms unless you make it clear that you want or will miss it.

    5th The body of the letter – the question you want to say – should be done in a simple and sharp language, avoiding speaking out. The voice must be polite, even if the letter gives a complaint or negative feedback

    . Final statement – Try the best when you finish the letter at an action point. That's what you read last time and that's why it's in your mind. What do you want from the man? What do you expect from him? What do you want if you remember the letter?

    7th Finally – the letter is usually officially completed: "faithfully yours," "sincerely," "warmth," or "best wishes" depending on how well your writer knows.

    writing business letters is not a difficult task. All it takes is a little practice and basic knowledge.

    Source by Placida Acheru

    Corporate Communications is the tool that organizations build on the value of a brand. Recently, many organizations have recognized that effective communication can not only increase crisis power, but also brand strength. With this dual objective, more and more companies are focusing on strengthening communication. These companies need to keep a few indicators in developing corporate communications. One of the most important components of effective communication is the following:

    • Stay up-to-date

    We live in a dynamic market environment where technologies are fast becoming obsolete. Therefore, it is extremely important to refresh during the preparation of the communication. It is important to remain in the focus. Therefore, companies need to keep up-to-date and share information about new releases and product development with the media.

    • Finding New Communication Stations

    Many companies are looking for new ways to communicate. We feel that finding new tools for enterprise communication is the first driving advantage for the company. In this regard, blogging has become a wonderful medium for communicating on the market.

    • The Internet

    Despite the fact that nearly every company in the world uses the Internet to create and increase their presence on the market, this media is still unused. First, smaller players on the market do not have the right websites. Some websites do not have relevant information, while some are not user-friendly. Given that businesses are heavily dependent on the Internet, it is important for companies to optimize their online presence to attract new customers.

    • Sharing Success and Failure

    Success and failure are part of every organization. Sharing success and failures strengthens corporate communications. This is especially true for internal communication. As a worker, you should share your company's successes and failures with your employees. This breaks the hierarchical limitations of organizations.

    Source by Roland Poitevin

    Conference Call is a new mode of communication and not just for business. Many people, in all areas of life, use such programs. Some people use conferences for different purposes during their work, others communicate with their distant friends and relatives, and some simply use it to save time when scheduling any type of meeting in their calendar. One thing is certain, and that is that almost anyone can benefit from the conference program. The best part is that those who take the time to find a free conference program will surely find one and this makes this innovative tool useful and cost-effective tools that everyone can appreciate in this lean time. The popularity of such programs grows so fast, so the technology for which the conference call is successful and thus the choice. Today, there are many opportunities for conference calls, but three of these can really help your business.

    first Scheduled conference – Scheduled conference calls are great for pre-planned meetings, but be it true, sometimes there is a need for a conference call from blue. But for those meetings you want to know that you need it in the future, regular calls are a great way to get it. By pre-scheduling a conference call, you can make sure that each participant is somewhere to receive the call and also mean that you do not have to work. This makes meetings more convenient.

    2nd On Demand Conferencing – If you need an immediate meeting, whether it is business or personal communication, you have the great tool at your disposal for a conference call. These freely available conference calls allow you to initiate an appointment without prior notice. So you can talk to one or ten staff members, employees, or family members without having to plan it in advance. It communicates with more people at once than ever.

    3rd Duplicate conference calls – Finally, in cases where you know that you will need regular appointments and you know that every month you will be making a repeat call. This is a great way for people to remember to attend meetings because they will get used to the same session on the same day, week or month. This takes advantage of some of the planning sessions that anyone deserves.

    You can be sure that all kinds of conference programs are useful, but different calls are useful in different situations. If you know when to use the program, you can make the most of your conference.

    Source by Andy Court

    Forget the saying "the world is getting smaller" – it has become smaller and smaller. The progress of transport and communication technologies, together with the development of the world economy, has resulted in people from different nations, cultures, languages ​​and backgrounds communicating more and more, interacting and interacting with each other.

    There are observers, this new found intimacy leads to a better understanding of the "other", and as a result, cultural differences are actually diminishing. However, in reality, the opposite is true. As we meet, our cultural differences become more pronounced when we realize that the rest of the world is not reading the same book. An area where this business is felt now.

    Very few businesses can escape from time to time with foreign colleagues, clients or clients. Business is international, and if you want to develop and develop an organization you need to use international scenarios. Twenty years ago, British, European and American organizations engaged in foreign business had very little competition because of the rival industrialized nations. From this point on, it is easy to do business on the "road". Today, one of the world's largest economies is Japan, China, Mexico, Brazil, India and Korea. As a result, there was little change from "our way" to "trying to understand the way". Why? As Western organizations feel their impact, the lack of cultural sensitivity is capable of and in business performance. Many organizations now invest heavily in securing the staff of language lessons in order to break foreign markets and provide cultural sensitivity training that addresses issues such as etiquette, protocol, communication styles, and negotiation approaches. In a competitive world, such businesses appreciate that greater cultural sensitivity will help them develop longer and more prosperous relationships. However, development is slow. Unfortunately, the subconscious cultural superiority still prevails; the one that assumes that the rest of the world deals with people like us, and if not, then we must.

    However, the inhabitants of the world come from many beliefs, cultures, world views and experiences that make this hypothesis futile. They all differ, and as a result, cross-border business (political, religious, cultural or linguistic) cultural sensitivity, that is the sense of empathy, flexibility and creativity understood by cultural knowledge. As in most things in life, the business world has experienced the hard way.

    We will look at illustrations to illustrate examples of lack of cultural sensitivity that lowered the company, the individual, or the product. For the sake of shortness, they were classified into two simple categories: culture and language


    Culture is presented in many forms and sizes. It contains areas such as politics, history, belief, mentality, behavior, and lifestyle. The following examples show that the lack of cultural sensitivity has led to failure.

    * With 800,000 pixels in color, India has colored eight different shades of green in India to display the disputed Kašmir area. The green difference meant that Kashmir was not Indian and the product was immediately banned in India. Microsoft had to remember the 200,000 copies of the offensive Windows 95 operating system to cure diplomatic wounds. They came to millions.

    * McDonald's fast-growing giant spent thousands of people on a new television commercial to target the Chinese consumer. The ad showed that a Chinese man kneeled before McDonald's guest and begged him to accept an overdue discount coupon. The ad on McDonald's behalf was caused by lack of cultural sensitivity. The ad was outraged by the fact that begging in Chinese culture is a shameful act

    . * The beautiful example of the fact that images do not translate well into cultures, staff at the Port of Stevedore in Portland, saw the "internationally recognized" broken "fragile" (ie broken wine glass) symbol, and presumably a box of broken glass. Instead of losing space, the boxes were thrown into the sea.

    * When US company Gerber began selling baby foods in Africa, they used the same packaging as the US, that is, the image of the baby on the label. Sales flopped, and soon they realized that in Africa companies usually put pictures on labels.

    * Pepsodent tried to sell the toothpaste in Southeast Asia, stressing that he "whiten teeth". It was found that local natives combed the beta nut with their teeth, which they find appealing.

    * The Hollywood Buddha film showed a complete lack of cultural sensitivity as Sri Lanka, Malaysia and Burma, when the designer of a film poster decided to show the singing act on the head of the Buddha, something sacred to some kind of clear decay.

    * The concept of the Big Brother was somehow taken to the Middle East. The show was dismissed after the first few episodes of public protests and the pressure of religious bodies that the show's mixed sexual form was opposed to the Islamic principles.

    * The golf ball manufacturer packed golf balls in four boxes, convenient shopping in Japan. Unfortunately, No. 4 is equivalent to No. 13 because it sounds like the word "death". The company had to pack the product again.


    Business is filled with bad translations that have embarrassed their perpetrators because of the lack of cultural sensitivity. Here are some of the most beautiful examples.

    * IKEA once tried to sell a FARTFULL workstation – a not very popular product for obvious reasons.

    * Both the Clairol and Irish spirits, the Irishman, did not take proper account of the German language when they launched their products. Clairol hair iron "Mist Stick" and drink "Irish Mist" all flown – why? "Fog" appears in German as "fertilizer"

    * The Japanese seem to have a special mood to name the products. The country has given us gems such as "homo soap", "coolpis", "strawberry bread" and "Shito Mix".

    * A new face cream named "Joni" was released in India. They changed their name, because the word in Hindi was "female genitalia". "Coors had the slogan," translate, "in spanish, where" diarrhea has undergone. "

    could easily have been avoided by doing some thorough research into the concept, design, form, color , the packaging, the message, or the target culture of the name. "In the majority of cases, we simply assume that" if we are OK, they are okay. "If businesses want to succeed internationally, cultural sensitivity must be all they do; about their personal relationships and their relationship with clients to the products / services they develop.

    Source by Neil Payne