Communication is the most important aspect of business relationship. Nowadays, our world seems to be developing into a truly global market, with more and more international companies and organizations participating in other companies around the world. The purpose of the article is to study the nature of intercultural communication and intercultural skills that can be useful in any international business relationship. So it is very important to inform the different cultures and nations of the public about the right path, since the simplest mistakes in the comprehension can cause awkward problems. Many scholars and economists work in business communications.
Among foreign scientists, Fred Luthans, Larry A. Samovar, Margaret H., De Fleur and many others. Indigenous scientists in business communication: N. Formanovskaya, V. Goncharov, N. Moskovcev, V. Derkachenko, etc. Business as a sphere of social relationships, psychologists say that the success is 85% person's communication capability. In communication, we use some of the logical tools that we often do not understand and listen to. Among such subconscious phenomena we can show the first type of communication that is not verbal. This may be "non-verbal human response and perceived characteristics of the environment through which human oral and nonverbal messages are transmitted."
Non-verbal communication differs in some basic ways from verbal texts. On the one hand, it is less structured, it makes learning more difficult. Certain types of non-verbal communication, such as the meaning of colors and certain gestures, can range from culture to culture. Thus it becomes apparent that learning, understanding and following the traditions of different cultures makes it easier to communicate with its representatives. While words only carry the message, nonverbal communication by intonation, gestures, and even artifacts can allow the opponent's knowledge. It also helps to build credibility and driving potential in business. All forms of communication must be given special attention. More specifically, we approach that there are no forms of communication that need to be abandoned. We come to the idea that all forms should be used to better communicate and to deliver better thoughts and information.
Culture always surrounds us. It may not be recognized by a person, but it is constantly associated with more cultures. We will try to explain exactly what kind of culture we can define for the common symbols, beliefs, attitudes, values, expectations and norms of behavioral norms. Thus, similar assumptions, similar to all members of every culture, are required and are prone to how people think, behave and communicate. Cultures vary widely. No wonder most of us need special training before we can become comfortable with a culture that is different from our own. And it is obvious that every business person who deals with a foreign partner for successful communication needs to first pay attention to his partner's cultural sphere. Adopting the rules of a partner's culture it is always easier to develop and correct the negotiation process by making the partner feel more comfortable.
When the need for contact with foreign partners appears, the manager must learn from another culture and there are two main approaches. The first is to learn as much as possible – language, cultural background and history, social rules, and so on. The other is to develop general skills that will adapt to every culture. To be a Successful Multicultural Communicator Margaret H. De
Fleur suggests a series of guidelines to achieve maximum results:
1. Recognizes that every person has the same emotion, need and feeling as sensitive as yours.
2. Try to understand the partner's cultural standards with whom you communicate.
3. Respect the traditions and traditions of others.
4. Listen actively to a cultural communication meeting.
5. Learn to cope uncertainly.
6. Avoid stereotyping people who are different from you.
7. Be aware of your own ethnocentrism.
The more difference between people who communicate, the more difficult it is to communicate effectively. Among the major problems of business communication between cultures, scholars emerge from linguistic barriers, cultural differences and ethnocentric attitudes. Significant problems arise in forms of written communication that need to be translated.
As mentioned above, misunderstandings occur especially when communicating partners have different cultural backgrounds. For example, one side of the negotiations publishes a message in a context, using the assumptions about people in culture. The other side of the negotiation decodes the messages on completely different assumptions. The result is confusing. Such problems arise due to unconscious assumptions and non-verbal communication patterns. Often ignore the fact that people from different cultures are different in many ways.
According to researchers' recommendations, such as I. Kuznetsov, V. Goncharov, V. Suharev and others, follow some of the rules in communication: try to eliminate "noise"; search for feedback; if necessary, rewrite its sentence; use an objective, accurate language; let other people finish what they say. Culture and communication are inseparable. Culture affects people's behavior, language and gestures they use. This, in turn, has an impact on the traditions of dealing with business partners. For this reason, communication theorists, scientists, researchers and researchers have been interested in intercultural communication in recent years. In any case, when connecting to any form of communication, the loudspeaker must take into account the possibilities of misunderstanding. It is therefore important for a business person to develop skills that will allow him to control and correct the communication situation with the cultural partners. Today, intercultural communication difficulties have become sources of misunderstanding in the business relationships of the multicultural world society
The process of globalization gives modern business people more attention to developing business with foreign partners. For this reason, the idea of organizational behavior and communication norms has become one of the most important approaches to the successful functioning of the modern world community.