PR paths take advantage of integrated communication to personalize the company, the product, or the public. Within PR work, a number of different tools can be used to create an effective marketing plan that can be modified accordingly
Media relations include publishing products and / or companies in various areas of the press such as newspapers, magazines, newsletters, the Internet, television. The media have relevant stories to promote products that the media can not accept any gifts. The most important tools are used in media connections and include elements such as:
– Press settings include written information that supports business. This may include press releases, business history, or organization information.
– News (Audio or Video) includes pre-recorded information that stores the business as part of a story.
– Matt Release is a written article that is used as filler. Matte releases are sent via syndicated services, by email, fax or email.
– The press room of the web site turns to the media while providing contact information from the company
Media tours occur when companies send a representative of a company to discuss a new product on TV or radio shows. These MEPs are interviewing reporters online and off. A spokesman may be a corporate employee, but he does not have to. Some companies hire an independent person or a person who is an expert.
Newsletters are used for regular contact with the audience. E-mail and mail are used for this information leaflet and, if they are effective, they are well-received.
Special events include a variety of products, such as receptions, dinners or presentations. The target audience can be very specific or quite varied. Ensuring that good messages are portrayed to the general public is very important in this type of device.
Speaking commitments may include conventions, meetings, or other demonstrations. The main aim of the spoken commitment is to create expertise.
Sponsorship is designed to build brand awareness through a planned event or group association. These opportunities range from local to international, from tees to cars and other products.
Employee relationships are important for employees to be informed about business information, such as personnel information, corporate events, and other communication information. ] Community relations and philanthropy involve building good relationships with some parts of the community in order to minimize the bad publicity that may arise